What’s the ultimate metric you should measure to grow your business? Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS). Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say? Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV.
John Grimshaw is traffic Marketing Director at Smart Marketer. He runs a consulting business called Data Centric Marketing. More importantly than any of that, he’s wicked smart.
I LOVE this episode. Here’s a quick look at what we cover: