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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: December, 2019
Dec 23, 2019
For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including:
  • How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike).
  • How merchants will shift their video strategy in 2020 (will we go short form or long form?)
  • Why “profitability” may be the focus rather than scale in 2020
  • How SEO is shifting away from traditional keywords in 2020
  • How automation is working (and how it doesn’t replace everything)
  • How new privacy laws and policies will make things harder (and easier) for marketers
  • Plus more!
Dec 4, 2019

Molly Pittman is a bit of a legend in the digital marketing space.  Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly’s story is an inspiring one.  And she flat knows her stuff!

In this episode, we dig into some real gems.  We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency.  We talk about entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives).

Here’s a look at what we cover:

  • Why being fluid might be the most important entrepreneurial trait…and why it’s important for digital marketers
  • Why curiosity and fascination are crucial in our current marketing landscape
  • What is CBO and how it’s impacting Molly’s Facebook ad campaign and what you should do about it.
  • What are the 3 facets of Facebook’s new Quality Ranking and how to optimize your ads
  • How low quality rankings can dramatically drive up costs or get your ads shut down
  • Plus more
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