The story behind Xero Shoes is a crazy one. World-class
sprinter over the age of 50 gets hurt, takes advice to start
running barefoot and immediately sees improvements. Then goes
on to design a prototype for a barefoot running sandal that would
soon land him a spot on ABC's hit show Shark Tank.
As you know, we are huge fans of YouTube ads. At OMG
Commerce we run a lot of Shoppable TrueView campaigns - the joining
of YouTube and Google Shopping (for more info on Shoppable TrueView
check out Episode
Tom is the CEO of Viewability and
a master of YouTube ads. He's built very profitable campaigns
B2B eCommerce is poised to explode in the coming months.
In fact, Forrester
predicts that B2b eCommerce will be twice the size of B2C
eCommerce by 2020. If you are a B2B company or if you're a
service provider working with B2B companies, or if you just
want to see how B2B will shape eCommerce - this episode...
Facebook ad spend has skyrocketed in recent years to the point
that Mark Zuckerberg announced recently that this year they may
"run out" or ad space causing rates to go up (techcrunch
article). For online merchants, it's often the number 2
or even number 1 traffic source with Google usually taking the
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.