eCommerce Evolution

Episode 28 - Lessons from Shark Tank and Beyond With Steven Sashen of Xero Shoes

Aug 30, 2017

The story behind Xero Shoes is a crazy one. World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements. Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank.

This episode is a...

Episode 27 - Mastering YouTube Ads with Tom Breeze of Viewability

Aug 23, 2017

As you know, we are huge fans of YouTube ads. At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).

Tom is the CEO of Viewability and a master of YouTube ads. He's built very profitable campaigns for...

Episode 26 - B2B eCommerce Trends with Darren Sepanek & Carrie Weidenbach of E7 Solutions

Aug 9, 2017

B2B eCommerce is poised to explode in the coming months. In fact, Forrester predicts that B2b eCommerce will be twice the size of B2C eCommerce by 2020. If you are a B2B company or if you're a service provider working with B2B companies, or if you just want to see how B2B will shape eCommerce - this episode...

Episode 25 - 5 Steps to Killer Facebook Ad Campaigns with Molly Pittman

Aug 2, 2017

Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may "run out" or ad space causing rates to go up (techcrunch article). For online merchants, it's often the number 2 or even number 1 traffic source with Google usually taking the other...