Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing. My guest in this episode, Ryan McKenzie is a marketing and eComm wiz. He built his first online business in his 20s and after some extreme wins and some humbling losses, he found his eComm game. In this episode, we uncover some of Tru Earth’s keys to success including
CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend. But ideas are a dime a dozen. Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company. So what is CrossNet? It’s 4-way volleyball. Put another way, if volleyball 4 square had a baby, it would be CrossNet. And it’s amazing.
This is a phenomenal story about how to launch a product from total obscurity into a sensation. We talk about how the product came to be, how the founders successfully boot-strapped everything initially, and how a combination of playing volleyball all day on the beaches of Miami plus Facebook Ads fueled their launch. Here’s a look at what we discuss:
Jeremy Horowitz helped create the marketing engine behind Lumee, the selfie phone cases made famous by the Kardashians. He now helps growing eCommerce brands create 6 figure + product launches. He also builds what he calls “replenishment engines” - a concept that was new to me but that I absolutely love.
Interested in doing $100,000+ in sales in 24 hours on a new product launch? Want to know the secrets of building huge demand, selling out of products, and generating real urgency like Supreme, Jordan and Kylie Cosmetics.
Here’s a quick look at what we cover: