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Dec 28, 2022

Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help.

If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current...

Dec 21, 2022

The most difficult aspect of eCommerce is attracting new customers. 

With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers. 

That’s where building a brand marketplace comes into play. 

Yes, you need to be developing new...

Dec 14, 2022

Cyber 5 2022 is in the books! 

In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM. 

Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years,...

Nov 30, 2022

Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut!
In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage.
To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short...

Nov 16, 2022

What you don’t know about YouTube is hurting you.

Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG.

He’s been running ads and geeking out on YouTube organic growth since 2012.

He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault....