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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: January, 2020
Jan 29, 2020

It’s safe to say that your SEO approach is likely outdated.  If you’re looking for the latest hack, trick or SEO loophole - you’re barking up the wrong tree.  If you’re obsessing over ranking and traditional keywords then you may be off target.

In this episode we talk about why “intent” is now the most important word in SEO and content marketing.  We look at how search behavior is changing. We also consider how Google is indexing different forms of content like podcasts and video transcripts and what that means to us as marketers.  

In this episode we dive into: 

  • The BERT Update.  What is and how it’s the nail in the coffin for old-school SEO.  
  • Why is intent the most important word for SEO?
  • How REI tackles intent and what you should learn from their content strategies.
  • Different content types - articles, podcasts, etc.
  • How do you figure out what people are searching for and asking at different stages
  • How to create content and rank that content for shoppers at different stages of the buying journey.
  • Plus more!
Jan 24, 2020

Mike Ugino is the CMO and co-founder of Sellbrite a SaaS platform for marketplace sellers.  Sellbrite was recently acquired by GoDaddy. In this episode we breakdown how Mike and his business partner Brian approached building the company with selling it in mind.  We also talk about what the acquisition process was like including saying no to GoDaddy initially. In this episode we uncover some golden ideas for scaling and exiting your business including:

  • How constraints lead to creativity
  • What building it to sell means and looks like
  • Hitting plateaus and how to grow again
  • How to know if a deal is right and saying “no” when it isn’t….even if it means turning down GoDaddy
  • How to keep your culture when you sell
Jan 15, 2020
Who doesn’t love a good story? As humans, we’ve relied on storytelling for entertainment, education, and preservation of culture since the beginning of time. Storytelling is also for marketers.
 
During my first sales job at a local radio station my boss sagely advised me that “facts tell, but stories sell.” I’ve never forgotten that lesson. In this episode, I chat with the charming Jaime Cross the founder of MIG Soap. From her kitchen table to now a multi-million dollar eCommerce business Jaime has grown largely based on great products and solid storytelling.  Here’s a taste of what we cover:
  • What’s the psychology behind storytelling?
  • How good storytelling can increase the perceived value of a product by 2x or more.  
  • Common storytelling mistakes to avoid. 
  • The process MIG uses to get their overall story right…and then to get the story right for each product.  
  • How to turn customer testimonials into stories
  • How do you deliver your story across email, product detail pages, and more.  
  • Storytelling resources
Jan 8, 2020

Jeremiah Allen has been driving growth for small-to-medium-sized eCommerce companies since 1997 — before the internet was cool — and has helped hundreds of company founders grow. While he still enjoys client work, in 2017, he began acquiring and building his own eCommerce brands.

In this episode, we get super TACTICAL. It’s a deluge of tips and tricks on how to improve your checkout process. There’s so much here you’ll probably want to listen to it a few times. Here’s a sneak peek at what we cover.

Tips:

  • How to use a cart slide outs after you hit add to cart and why it’s effective.
  •  Simple works - larger fonts, larger buttons, larger thumbnails can all create big wins.
  • What % of your shoppers should hit checkout and what % should complete checkout? If you’re below these numbers you have some work to do.
  • How shipping options can increase checkout.
  • 4 ways to drive post-purchase upsells - fast!
  • What asks and offers should you put on your thank you page.
  • How an email from the founder can be your secret weapon.
  • How to handle payment options.
  • Plus sooooo much more.
Jan 1, 2020
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