Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward. Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy.
I first met Dave in 2009 or so when my business partner, Chris Brewer, and I were partnering with Russell Brunson (Co-Found of ClickFunnels) on a project.
It’s been amazing watching click funnel scale from just an idea to a $200million + per year software as a service (SaaS) company in just a few years.
So how do you achieve that kind of growth? That’s what I wanted to hear from Dave. Here’s a look at what we covered. I hope you enjoy this interview as much as I did!
Interested in better email campaigns, more persuasive product detail pages and more irresistible videos? Maybe you need to start incorporating a little humor.
By now we’ve all seen a Harmon Brother’s video (Think Poo Pourri and Squatty Potty) and we’ve seen the magical effect those videos can have when launching a product….Or maybe you recall the simple, Dollar Shave Club video that launched an empire that Unilever bought for $1 Billion. But...we’ve also seen some funny ads that did zero selling. Sometimes we can’t even remember what product the ad was for after we saw it, but it did make us laugh.
So what’s the difference? How can you use humor to actually sell?
A few months ago I was speaking at a Blue Ribbon Mastermind event run by Ezra Firestone and I heard another speaker and immediately fell in love with her topic - using humor to sell more.
Lianna Patch is the Founder of Punchline Copy. She has a wealth of experience as a standup comedian, and improv actor, and a copywriter for eCommerce brands. In this episode we dive into the following:
Check it out!
If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show.
In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including: