In a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line of sunscreen. So what separates a solid business move into new products vs. an unhealthy distraction? When should you partner, license, go on your own, or scrap an idea? Here’s what we dive into on this episode:
Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to help fight deforestation, educate children in Africa, and support homeless women and children.
But they don’t just have big hearts, they have some serious marketing chops too.
In this episode, we explore the challenges and opportunities of marketing a product that could literally appeal to anyone. We also explore how to maintain the balancing act of growing your own store AND growing on Amazon.
This year’s online holiday shopping season will be one for the record books. Most people say they’ll shop more online or exclusively online this year. And online shopping will also start earlier this year, indicated by Google study results where 69% of holiday shoppers say they will shop earlier this year to avoid items being out of stock.
To dominate the Cyber 5 this year you need to:
Check out our latest blog outlining these helpful tips and the video replay from our recent webinar with Google, and be on the lookout for the audio version in this week's episode of eCommerce Evolution.