My guest today knows a thing or two about growing DTC eCommerce brands to 8 figures and beyond. His agency, Wavebreak, focuses on email, SMS and loyalty marketing for growing eCommerce brands. On today’s episode we talk about how email marketing has shifted in light of the pandemic and how it will likely continue to shift in the months and weeks ahead.
Here’s a quick look at what we cover:
This is an episode a couple of years in the making. I’m a huge Ryan Daniel Moran fan. We had dinner together after an event for speakers at an event in LA a few years ago. Then we both got busy. Ryan came on the show to discuss some burning topics facing all entrepreneurs right now.
Currently, over 77% of our eCommerce clients are either still UP in sales even during this time of extreme uncertainty or are the same (plus or minus 1-2%). Yes, some are hurting - but for most eCommerce businesses you CAN do something about sluggish sales right now. We’ve learned a lot in recent weeks on what messages resonate with prospects and what falls flat. In this episode (taken from a recent highly-popular webinar) Chris Brewer, Co-Founder of OMG Commerce and I dive into these important topics:
Supply chain, lock down, store closures, falling ad costs, rising costs of sanitation…just a few of the areas impacting retail and e-commerce right now. In my interview with Eamon Kelly of Edgewater Research, we talk about the following hot topics to recent data points.
Original Grain has an origin story that’s as cool as it’s products…and as cool as it’s founders. In this interview, we tackle some critically important topics for all DTC brands. We discuss building a product that has an authentic story that resonates. We look at the Original Grain approach to sourcing and designing that next winning product. We hear the Original Grain example of launching successful kickstarter campaigns, and we talk about marketing during a crisis and much more.
Brother’s Ryan and Andrew Beltran grew up playing basketball together and starting businesses together from painting houses to mowing lawns. In 2013 while living in Hong Kong, Ryan had the idea for wood and steel watches. The brothers took that inspiration and started what is now a leader in the watch and accessories space.
Here’s a look at what you’ll learn in this episode:
Economic Crisis - time to panic or time to press ahead? While challenging and painful, there are huge opportunities right now. Some of the world’s most successful companies grew leaps and bounds during recessions (Toyota, Kellogs and many others). On this show investor, mentor and brilliant marketer and entrepreneur Roland Frasier and I talk about what you need to do to survive and thrive right now. From getting your head right, to ensuring financial stability to how to market your product - right now. The market has shifted but money is still up for grabs. Here’s what we cover: