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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: November, 2020
Nov 25, 2020

Conversational commerce.  What is it?  Basically, it’s taking the in-person shopping experience of asking questions and talking to retail sales staff and moving it into multiple online channels seamlessly.  Today shoppers want to interact with you in a variety of ways and they want near-instant feedback.  Messenger.  SMS.  Chat.  Facebook comments.  Your customers expect you to be everywhere they are when they need you.  

In this interview, Phil and I talk about some of the foundations of conversational commerce - both strategies and tactics.  This will help guide all of your conversational commerce efforts. Here’s a quick look at what we discuss.  

  • What components of conversational commerce should you consider?
  • What impact can conversational commerce have on conversion rates?
  • How to look at the dashboard and KPIs related to conversational commerce.
  • How this impacts your paid acquisition efforts.
  • Lots of real-world examples
  • Plus more
Nov 18, 2020

Very little about 2020 has been normal - including Prime Day.  This year’s Prime Day was in October vs. Amazon’s usual July time frame.  What did this mean for 2020 Prime Day vs. 2019 Prime Day?  Would this year’s Prime Day make the official launch of holiday sales? 

 

In this episode, I bring back OMG Commerce’s Amazon Director Chris Tyler to discuss what we noticed this year during Prime Day with our clients. 

Here’s a look at what we discuss:

  • Total prime day sales grew 70% year-over-year in 2019 vs. 2018, but only grew 45% year-over-year in 2020 compared to 2019 (Statista report).  
  • $3.5 billion of the estimated $10 billion in total sales on Prime Day were from 3rd party sellers, but the most popular item on Prime Day was Amazon’s deeply discounted Echo Dot.  
  • What categories of products we saw perform the best for our OMG clients. 62% of Prime Day purchases this year were for gifts for someone else according to Digital Commerce 360.  
  • Why we didn’t see as dramatic of a list for 2020 Prime Day vs. 2019 Prime Day, but sales immediately after prime day this year have been strong.
  • The impact of Prime Day on Sponsored Brand Video Ads and overall ad performance
  • Interesting Amazon DSP trends during Prime Day and since
  • Plus more!
Nov 11, 2020

Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter.  She’s experienced the highs of multiple 6-figure product launches, plus she’s endured the heartache of a launch gone bad.  She knows what to do and, just as importantly, what to avoid.

In this podcast, we talk about the keys to building a 6-figure crowd-funded product launch including:

  • What products work best for a Kickstarter launch
  • Why audience building is so important, how to do it, and why so many people underestimate it.
  • What kind of targets to set for your first day of your Kickstarter launch
  • What to consider when it comes to shipping
  • Top mistakes to avoid
  • How storytelling fuels crowd-funding launches

Plus more! 

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