Sep 28, 2022
My guest today is a longtime friend and colleague, Jon MacDonald.
Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers.
He’s one of the best conversion rate optimization specialists I know.
In this interview, we wanted to go beyond...
Sep 21, 2022
Long-time fans of the show might remember me saying that SEO was the first online marketing skill I learned and was also the first service OMG offered.
We got out of the SEO game years ago, but I still love it. And I believe it's a massive area of opportunity that most eComm brands are missing.
I first heard my guests...
Sep 14, 2022
Email marketing is the ultimate money maker for eCommerce companies.
When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and...
Sep 7, 2022