The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell of Skincare by Alana. Joana was described as a designer who “Gets it” - who understands how design impacts online experience and sales.
She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house. So I wanted her to come on the podcast and talk about how design and visuals impact shopping behavior. Here’s a look at what we cover:
Austin Brawner is a legend in the eCommerce space, namely because his podcast - Ecommerce Influence - is one of the most popular in the industry. Austin has worked with, and is friends with, many of the top DTC brands in eCommerce - MVTM Watches, Pura Vida Bracelets, Blenders Eyewear, Four Sigmatic and many others. In fact, we reminisce on the podcast about a dinner we both attended in San Diego with the founders of those companies all together in a room hanging out and swapping stories.
What separates eCommerce brands that scale vs. those that stall and plateau? What separates the Bonobos and Away Luggage companies of the world from an eCommerce company that hits a ceiling at 5 or 10 million per year in sales? Austin has a unique perspective on this topic, having walked alongside dozens of the biggest eCommerce brands of our generation.
In this episode Austin and I break down the following:
My buddy, Johnny Pinto has a unique product, a unique story, and a unique approach to eCommerce growth. He’s the CEO and Co-Founder of BoomBoom. BoomBoom produces an essential oil based inhaler that refreshes and energizes you. These types of inhalers are super popular in South East Asia, and BoomBoom is determined to make them popular in the US too. The story of BoomBoom is chock full of fantastic marketing and entrepreneurial lessons.
John got his start in business working for an LA start-up that would later become SnackNation which is now a 200 person thriving company. When John joined he was one of 3 employees. That’s also where he met our mutual friend and host of the Ecommerce Influence podcast - Austin Brawner.
I thoroughly enjoyed this interview and I’m confident you will too. Here’s a look at what we cover: