Charles Livingston knows a thing or two about rapid growth. He turned a supplement offer into a 12 million per year business. And now his Coffee Company - Lifeboost Coffee has grown 1,000% in less than 1 year.
What’s the secret to this kind of growth? Good Marketing and becoming a “yes” company.
Charles is also known for having his picture displayed in every single Ezra Firestone presentation. And this isn’t any old picture. It’s a shirtless pic of Charles all swole up wearing a stethoscope. Yes, there’s a story behind this that we dive into in the podcast.
More importantly, here’s a breakdown of the keys to rapid growth we breakdown on this episode:
I recently saw Rachel speak at an agency event in New York City. I was blown away. Rachel has quite the resume.
Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", AdAge named her one of "The Most Creative People of The Year," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” and the list goes on and on. After being the Global Director of Digital and Social Media at Gap Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation.
Here’s a look at what we cover:
Matt Clark is the Chairman and Co-founder of Amazing. Amazing is the company behind the most successful info product/training course of all time - Amazing Selling Machines. He and his partner Jason Katzenback also run SellerCon - one of the leading events for Amazon Sellers.
In this episode we take a quick look into what’s new on Amazon and then we dive deep into a subject I’m quite passionate about - making better decisions. I’m not sure of another skill more valuable than this one. This doesn’t need you need to always be right...you just need to get it right. We share a great Steve Jobs story in the podcast to illustrate this point.
Here’s a look at a few of the topics we cover:
If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic. Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.
What is pre-sale content? To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.
Lindsay Marder is a self-proclaimed content marketing nerd. She served as Managing Editor for Digital marketer for 4 years. Now she’s working with brands to spread their missions and engage with customers. She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.
Here’s what we cover on the show: