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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: July, 2020
Jul 29, 2020

Almost every eCommerce company I talk to is investing heavily into Facebook and Google Ads.  Probably less than 30% are actively investing in Affiliate marketing.  I first met my guest, Greg Powell, while we were both providing consulting services for another agency.  I instantly could tell that he knew his stuff.  Now he’s running an extremely successful Affiliate Marketing agency - Tactical Marketing based in Joplin MO.  

  • Fringe benefits of an affiliate marketing program including free PR and new audience discovery and testing.
  • 3 ways to tell if your product is a good fit for Affiliate marketing
  • Avoiding affiliate horror stories - namely, how to avoid coupon site hell.
  • How attracting the right affiliates makes all of the difference.
  • Best affiliate networks for your category
  • Plus much more!
Jul 22, 2020

The online buying journey is a complex process.  It rarely looks exactly the same for different shoppers.  BUT, there are distinct stages that most shoppers pass through in their unique journey.  Video can be your secret weapon along each stage of the journey - compelling customers, educating customers, and delighting customers.

Ben Amos lives in Australia’s Sunshine Coast and is a master at creating video content that shapes buying behavior.  In this episode, we talk about how video can impact these 4 distinct stages of the shopping journey:

  1. Awareness - this is where we tell our brand story in a compelling and helpful way…Ben shows us how.  
  2. Consideration- this stage is all about information and education.  As shoppers evaluate their options, your video should be there to help guide the way.  
  3. Conversion event - your video can and should do the job of a salesperson whether on a product detail page or as a remarketing ad.  
  4. Advocacy - Your video strategy shouldn’t stop with a happy customer.  Use video content to encourage more referrals and repeat purchases. 
Jul 8, 2020

Everyone knows that word of mouth is the most effective form of marketing.  The problem?  How do you facilitate, encourage, and track it without being weird?  Enter Nick Stagge and Wooly.  In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising.  Nick has worked with some awesome brands including Skull Candy, Purple Mattress, and more.   Here’s a quick look at what we cover in this episode: 

  • Salomon shoes got 22.6 million impressions without running a single ad
  • How to Identify and segment your best customers and how to know when you have a customer make a referral that ends in a  purchase
  • How ambassador programs focus on credibility while some influencer programs focus on reach…and why credibility is often better and more profitable
  • Word of mouth customers are happier, better educated and often stick around longer - here’s how you get more of it
  • Driving six figures of incremental referral revenue.
  • Plus more
Jul 1, 2020

Online shopping has shifted dramatically since the start of the pandemic.  Some experts believe we’ve seen 5+ years of eCommerce growth condensed into just a few months.  Attitudes towards quantities ordered, shipping rates and times, and pricing have ALL shifted from the norm.  I wanted to have Jon MacDonald come back on the show (see his first appearance on the podcast for Episode 60 to talk about what’s working right now in terms of Conversion Rate Optimization.  We cover some truly fascinating subjects including:

  • How buying in bulk it a new trend - even if your marketing to non-peppers
  • How to structure new shopping options for buying in bulk to make the process easier on shoppers and easier on your fulfillment centers
  • 3 ways to use SMS marketing to before, during and after the shopping experience to surprise and delight customers
  • Where you should start optimizing now including some key data points and quick wins with Google Analytics that you’re likely missing 
  • How to quickly and inexpensively benefit from Heat Maps
  • Why taking care of your highest value customers is more important now than ever before
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