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Oct 26, 2018

The best eCommerce companies I know are on a quest to constantly improve conversion rates.  Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.  

 

On this episode I interview Jon MacDonald, CEO of the Good.  Jon and team have worked...


Oct 16, 2018

In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site.  That said, organic traffic can still be insanely powerful for your brand.  SEO can help drive relevant traffic at nearly...


Oct 10, 2018

This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.  

 

For most eComm companies the Holiday season will determine whether you have a good year or a not so good...