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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: October, 2019
Oct 23, 2019

What’s the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).  Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say?  Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV.

John Grimshaw is traffic Marketing Director at Smart Marketer.  He runs a consulting business called Data Centric Marketing. More importantly than any of that, he’s wicked smart.  

I LOVE this episode.  Here’s a quick look at what we cover:

  • What is lifetime customer value (LCV)?  Why it’s important and why it’s so tough to calculate.
  • How should you calculate LCV and why it’s such a head-scratcher for most entrepreneurs.  
  • Why LCV is often a flawed or imperfect metric and why Customer Value Velocity (CVV)  is a better metric for scaling your business.  
  • Real world example of how to use CVV to scale?
  • Why you should ignore the canned Lifetime value metric in Google Analytics (but we got nothin’ but love for GA in general.  Just not this metric.).
  • John’s favorite tools and resources for measuring CVV.
  • Plus more!
Oct 16, 2019

Building an irresistible culture.  Creating raving fans. Treating your customers like friends of 10+ years.  These are some of the philosophies that’s taken LiveBearded from a single product lifestyle business to now a leader in the men’s personal care space. 

The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together. 

Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incredible team.  

This episode is critically important to any eCommerce company.  Especially as competition heats up and more and more products are becoming commoditized.  

Here’s a look at what we cover:

  • Why culture is the most valuable asset you have
  • How adding value should be your objective ...but this doesn’t always mean cash value.  
  • Why every touch point matters and how to create memorable experiences
  • How Live Bearded has created its own mottos and lingo that fans have adopted.  
  • Treat your customers the way you would a friend of 10 years
  • Your main job is to build raving fans
  • Some crazy Live Bearded stories
  • Plus more!
Oct 9, 2019

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs.  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including:

  • What CMOs of big brands know about Amazon that we don’t
  • Who you need on your Amazon team
  • How to assemble your own all-star Amazon team?
  • How to take advantage of the full Amazon stack rather than just focusing on one area.
  • Plus more!
Oct 2, 2019

Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing.  At the ripe old age of 22 he’s leading his team at Conversmart and has worked with some pretty impressive brands including Tuft & Needle, Poo-Pourri and the Beard Club just to name a few.   

 

I know very little about SMS marketing for eCommerce so I was super excited to have Arri on the podcast to learn how he does it.  We both spoke at Ezra Firestone’s event in Seattle a few months ago. I was so impressed by his talk that we immediately scheduled a time to record the podcast.  

 

Here’s a quick look at what we cover on this episode.  

 

  • Some stats around mobile usage related to text messaging that are important to note?
  • How does SMS marketing compare to email marketing
  • What are some of the top ways eCommerce companies should consider using SMS marketing
  • How to grow SMS subscribers
  • Most common SMS campaigns and tactics with some real examples
  • How to combine SMS + email + messenger for mind-boggling results
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