What’s the ultimate metric you should measure to grow your business? Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS). Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say? Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV.
John Grimshaw is traffic Marketing Director at Smart Marketer. He runs a consulting business called Data Centric Marketing. More importantly than any of that, he’s wicked smart.
I LOVE this episode. Here’s a quick look at what we cover:
Building an irresistible culture. Creating raving fans. Treating your customers like friends of 10+ years. These are some of the philosophies that’s taken LiveBearded from a single product lifestyle business to now a leader in the men’s personal care space.
The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together.
Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incredible team.
This episode is critically important to any eCommerce company. Especially as competition heats up and more and more products are becoming commoditized.
Here’s a look at what we cover:
Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs. We talk Amazon a lot on this podcast. I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth. We discuss some really interesting topics including:
Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing. At the ripe old age of 22 he’s leading his team at Conversmart and has worked with some pretty impressive brands including Tuft & Needle, Poo-Pourri and the Beard Club just to name a few.
I know very little about SMS marketing for eCommerce so I was super excited to have Arri on the podcast to learn how he does it. We both spoke at Ezra Firestone’s event in Seattle a few months ago. I was so impressed by his talk that we immediately scheduled a time to record the podcast.
Here’s a quick look at what we cover on this episode.