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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: March, 2020
Mar 31, 2020

Liz Germain is a YouTube Marketing legend.  We met when I was speaking at an event for eCommerce brands at the YouTube LA Offices.  Between her own fitness channel and her client’s channels, she’s helped rack up over 100 million organic video views on YouTube.  Wow. In this interview, we deep dive into how she does it. From the content, she creates to the research that inspires it. We also discuss where you should start and how to take your YouTube channel to the next level. 

Here’s what we cover

  • Liz’s killer YouTube Influencer structure that leverages evergreen content for years of leads 
  • How Liz created a video and blog post for a natural birth control method that is still generating leads and sales 4 years after it was created.  Compare that to an Instagram story that has a shelf life of just 24 hours.  
  • The 3 types of YouTube content and where you should start
  • The fundamentals of building a great YouTube Channel
  • Plus more!
Mar 25, 2020

We’ve all had the following experience.  We’re on a quest for a specific product hoping if will fulfill a very specific need.  So we visit a product page on Amazon or another eCommerce site hoping that this might be the product we’ve been eagerly searching for….But, to our disappointment the product page doesn’t clearly tell us if the product will meet our need or not.  So we don’t buy. Uh-oh.

Pop quiz.  What can increase customer engagement, improve conversion rates by 2-10x, and drive substantial organic traffic?  Easy - Q&A content. My guest this week is James Arnold, the Co-Founder of Answer Base a SaaS platform that makes it easy to collect and leverage Q&A and FAQ content.  In this episode we dive into the following:

  • Why Q&A content on product details pages is so powerful
  • Taking a cue from Amazon where and how to use Q&A content on PDPs
  • How to build a Knowledge Based that answers 80%+ of your shoppers questions
  • How to structure your Q&A content to rank well on Google….HINT:  Google LOVES Q&A Content. And so do shoppers.  
  • How to leverage FAQ pages
  • Plus more!
Mar 18, 2020

Quick - what’s the best, most effective viral video ad you’ve seen?  Poo-Pourri? Purple Mattress? Maybe Squatty Potty? Chatbooks? Each of those videos (plus dozens more) were created by my guest today and his team at Harmon Brothers.  And not only where these videos viral hits…they SOLD stuff. Funny. Memorable. And persuasive to the tunes of hundreds of millions in sales. That's hard to accomplish.  

In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success.  We dive into the following:

  • 3 big mistakes most companies make when it comes to video ads
  • Why humor is NOT a silver bullet 
  • The inside scoop behind Poo-Pourri and haw it launched the Harmon Brothers to national prominence
  • How do you land on the right “BIG idea”
  • How and when to get feedback on your script and initial video edits
  • How to think and create videos like the Harmon Brothers
  • Plus more
Mar 11, 2020
The thought of going International with your eComm business is both exciting and scary. It also seems like a HUGE undertaking. New tax codes, laws, and confusing acronyms to deal with like VAT and GST. Plus we still have the dated mindset that says we only expand internationally once we’ve maximized what we can get here in the good ole U S of A.  

Kevin Sanderson will challenge your thinking and bust some myths to help you go international much sooner than you possibly thought…maybe right now. Here’s what we discuss:
  • What market you should target first when you go international
  • What markets should you consider 2nd and 3rd when going International
  • What are some non-obvious benefits to going international like lower ad costs and lower competition
  • What about Australia?
  • What steps to take and when to try your first international market
  • Plus much more!
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