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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: May, 2020
May 27, 2020

You walk to your mailbox.  Inside you find a hand-addressed envelope.  It looks like it could be a thank you note of a birthday card.  What are the odds you open it?  100%.  

 

I love direct mail.  Especially now because mailboxes are nearly empty (compared to 15-20 years ago).  In this episode I interview David Wachs, CEO of Handwrytten.  We discuss creative and affordable ways eCommerce companies can use Direct Mail to build customer loyalty and increase sales.  We also discuss how his technology allows for automated handwritten notes...it’s pretty fantastic.  

 

Here’s a look at what we discuss:

  • How to use handwritten thank you notes to increase referrals 
  • How an online fashion company sent 700 handwritten notes, scored a 16.8% redemption rate and drove an ROI over 300%.  
  • Using direct mail to build your loyalty program
  • Leveraging direct mail to get more positive reviews and/or mitigate negative reviews
  • Launching direct mail Win-back campaigns
  • Abandon cart direct mail sequences
  • Automating handwritten thank-yous 
  • And more!
May 20, 2020

In early February before all live events were cancelled I presented at Social Media Marketing World 2020 in San Diego.  My talk covered the latest tactics and strategies we’re using right now to scale on YouTube.  This is the recording of my presentation at this paid event.  Here’s a quick look at what I cover in this talk:

  • Could YouTube be your next big thing?
  • 2 Proven Ad formulas for cold traffic
  • Ad formulas for warm traffic
  • What is progressive audience testing and how to use it
  • How to leverage YouTube and Google Display Network together
  • Plus more!
May 13, 2020

I’m sure you’re aware of chat marketing.  But if you’re like most marketers and Amazon sellers, it’s still an area of immense opportunity for you. Maybe it’s even still a bit of a mystery to you. Michelle Barnum Smith is the Queen of chat marketing for Amazon sellers.  I had a chance to sit down with her and discuss some super powerful ways to grow your Amazon business with chat marketing that you probably haven’t thought of, including…

  • The 3 types of messenger campaigns to run consistently
  • Why product re-ranking campaigns using chatbots should probably be an ongoing strategy for you
  • The difference between a 2-step URL and a Search, Find, Buy campaign
  • How many times per month should you message your list on messenger…too many and they’ll hate you.  Too few and they’ll forget who you are and be annoyed the next time you message them.
  • How to build a chat bot list.
  • Plus more!
May 7, 2020

Strengthening customer relationships.  Building valuable assets.  Improving and documenting SOPs.  Growing email and remarketing lists.  Watching every episode of the Michael Jordan/Chicago Bulls Documentary - The Last Dance. That’s just a few of the ways Ezra and Co are surviving and THRIVING in the current climate.  Ezra is often the first person eCommerce entrepreneurs turn to when they need advice.  This episode delivers some true and timely gems and words of wisdom.  eCommerce will likely come out of this crisis stronger than ever.  Will your company be ready to thrive in the new normal?

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