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May 27, 2020

You walk to your mailbox.  Inside you find a hand-addressed envelope.  It looks like it could be a thank you note of a birthday card.  What are the odds you open it?  100%.  

 

I love direct mail.  Especially now because mailboxes are nearly empty (compared to 15-20 years ago).  In this episode I interview David...


May 20, 2020

In early February before all live events were cancelled I presented at Social Media Marketing World 2020 in San Diego.  My talk covered the latest tactics and strategies we’re using right now to scale on YouTube.  This is the recording of my presentation at this paid event.  Here’s a quick look at what I cover in...


May 13, 2020

I’m sure you’re aware of chat marketing.  But if you’re like most marketers and Amazon sellers, it’s still an area of immense opportunity for you. Maybe it’s even still a bit of a mystery to you. Michelle Barnum Smith is the Queen of chat marketing for Amazon sellers.  I had a chance to sit down with her and...


May 7, 2020

Strengthening customer relationships.  Building valuable assets.  Improving and documenting SOPs.  Growing email and remarketing lists.  Watching every episode of the Michael Jordan/Chicago Bulls Documentary - The Last Dance. That’s just a few of the ways Ezra and Co are surviving and THRIVING in the current...