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Sep 7, 2022

My guest today is Krik Angacian, the co-founder of Candy Can. Krik’s background is first as an investment banker and then as a founder of a protein popcorn business that he sold a few years ago.
Candy Can is a phenomenal product (full disclosure - I am an investor) and somewhat addictive. If you’re like me, you’ve been known to snack on children’s gummy vitamins (it’s actually a pretty common vice, it turns out). The trouble is, that’s not so healthy.
Enter Candy Can, the keto-friendly gummy snacks packed with vitamins (but not too many) and free of junk like gelatin and nasty fillers.
Candy Can is on a tear of growth right now, but it’s not from the traditional channels like Google and Facebook. It’s from affiliate marketing.
Here’s a look at what we covered in the interview:
  • Where to get started and where to learn affiliate marketing.
  • Should you hire an affiliate agency or go it alone (most charge $10k per month or more)?
  • Why landing page is everything and what Krik has learned through testing.
  • How fraud is a real issue and what to do about it.
  • Why starting with low-quality traffic and then upgrading could be a good strategy for you (or even a must).
  • Top affiliate marketing tools.
  • Understanding the metrics behind affiliate marketing.