Aug 3, 2022
I’ve always believed that writing good copy is one of the most profitable skills you can have as a marketer. And even if you don’t want to write copy yourself, understanding the process that your team should go through to create great copy is super important.
Recently I spoke at Nick Shackelford’s Geek out in San Diego and I met Brandon Ham there. Brandon used to work for Agora Publishing, the multi-billion direct marketing behemoth that was built on great copy.
Whether you want to write better email subject lines, create more engaging video ads, craft display ads that drive conversions, or improve your landing page conversion rates, this approach can really help.
Here’s what we cover: