May 26, 2021
The death of email has been boldly proclaimed and then retracted so many times I’ve lost count over the last 10 years. Finally, I think most people agree that email marketing is here to stay, at least for the foreseeable future.
This episode is a double-header in terms of topic but still delivered in the same amount of time as usual. It’s a “two topics for the price of one” special! Itay Paz is an online marketing veteran of 25 years. He’s also the publisher of the Morning Dough newsletter and an SEO expert.
Morning Dough is one of my favorite newsletters. It’s one of the few that I open regularly. In this episode, we talk about how and why eCommerce brands should be using email marketing beyond just transactional emails.
We also talk Web Core Vitals and how Google is going to use certain core performance metrics to score your site. How your site scores in Google’s eyes will have a direct impact on both your SEO and your paid ad performance.