Apr 26, 2017
When you talk to eCommerce merchants about the Google Display
Network (GDN) or display ads, in general, they usually fall into
one of 3 camps:
1. They feel it’s only effective as a remarketing
vehicle.
2. They feel like people are more likely to get struck by
lightening than click a display ad (had a guy say that to me
once).
3. They’re intrigued but apprehensive because they’ve heard so
many display campaign horror stories.
I’ve always been in camp 3. Very intrigued and knowing
it could work, but also knowing that the road to
success with display ads (outside of remarketing) is more than a
little bit tricky.
I first met Mike when we both spoke at Traffic &
Conversion Summit in San Diego this March. Mike has
officially cracked the code for creating profitable GDN
campaigns. He is the co-author of The Ultimate Guide to
AdWords and the owner of AgencySavvy.com. He’s been actively
managing AdWords campaigns since 2004. Mike is the real deal
as you will soon witness. This podcast reveals the method
behind the madness that produces GDN campaigns that work and scale.