eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
Without good copy, you're sunk….or at best fighting an uphill battle.
I love all the new tools for eCommerce that we have at our disposal. From AI tools, to automation, to personalization, augmented reality etc. But here's the deal. None of that matters if you can't tell a good story or produce copy that compels people to buy. Often, she who tells the best story wins…
I review dozens of eCommerce sites each week and it's very clear to me that good copywriting is a lost art.
My guest on this week's episode is Julie Boswell, co-founder of AskaCopyExpert.com. Julie was the director of marketing for Bill Glazer and Dan Kennedy at GKIC for 4 years. Her copy helped fill seats at the famous Super Conference and Info Summit back in their heyday.
In this session we dive into the power of strong copy to boost eCommerce sales.
Here's what we dive into:
- How to write emotional copy that elicits a response
- Common copy mistakes to avoid
- Copy tips for better product detail pages
- Email copy tips
- eCommerce companies to emulate who understand good copy