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Oct 28, 2020

What do six-packs, successful pilots and 2020 have in common?  No, it’s not a drinking game.  We’re talking data here people! Do you know your data…like really know your data?  Do you have a feel for it?  Do you look at the right numbers daily?  

Let’s talk pilots for just a second. If you’ve ever seen a...

Oct 21, 2020

There are two different types of sponsored YouTube influencer videos:

  1. An integrated sponsored video and 
  2. Stand-alone sponsored video.

Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an...

Oct 14, 2020

During a pandemic, marketing for a travel company isn’t easy.  Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future.  In this episode, we talk about the perfect combination of short term and long term growth strategies.  Using...