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Jul 27, 2018

When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me:
  • Millennials prefer to pay with debit cards

  • Only 1 in 3 millennials have credit cards

  • Not having credit cards impacts the way millennials shop online and most don’t like the hassle of applying for...

Jul 19, 2018

While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions.
I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of conversion tools.  Many...

Jul 5, 2018

f you aren’t using YouTube at least for remarketing - you’re missing out.  With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers.  
Not only does YouTube have your prospects...