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Apr 26, 2017

When you talk to eCommerce merchants about the Google Display Network (GDN) or display ads, in general, they usually fall into one of 3 camps:
1. They feel it’s only effective as a remarketing vehicle.
2. They feel like people are more likely to get struck by lightening than click a display ad (had a guy say that to...

Apr 19, 2017

Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results.

On this episode we cover some really important topics including:

  • 3...

Apr 10, 2017

Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including:
• The 5 best remarketing audiences to target,
• How to structure your campaigns

Apr 3, 2017

Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO...