eCommerce Evolution

Episode 12 - Cracking the Google Display Network Code with Mike Rhodes

Apr 26, 2017

When you talk to eCommerce merchants about the Google Display Network (GDN) or display ads, in general, they usually fall into one of 3 camps:

1. They feel it’s only effective as a remarketing vehicle.

2. They feel like people are more likely to get struck by lightening than click a display ad (had a guy say that to...

Episode 11 - Uncovering Hidden Profits using Email Marketing & Automated Marketing with Austin Brawner

Apr 19, 2017

Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results.

On this episode we cover some really important topics including:

3...

Episode 10 - Shoppable TrueView: Combining Google Shopping With YouTube Ads

Apr 10, 2017

Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including:
• The 5 best remarketing audiences to target,
• How to structure your campaigns
•...

Episode 9 - How to See an 1,892% lift in Conversions with A/B Testing with Justin Christianson of Conversion Fanatics

Apr 3, 2017

Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO...