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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: June, 2020
Jun 24, 2020

Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing.  My guest in this episode, Ryan McKenzie is a marketing and eComm wiz.  He built his first online business in his 20s and after some extreme wins and some humbling losses, he found his eComm game.  In this episode, we uncover some of Tru Earth’s keys to success including 

  • 3 types of offers that get shoppers to subscribe to auto-replenishment. 
  • How to structure pricing and discounts for subscriptions
  • Blair Warren’s amazing 4 keys to persuasion (literally one the best marketing quotes I’ve ever heard) and how to leverage it for your business
  • How finding a “villain” can make your marketing more powerful and help you build a closer community (hint: villains don’t have to be people)
  • How to approach ad fatigue and new creative development for Facebook
  • How OMG Commerce is helping Tru Earth leverage Google Shopping and YouTub ads
  • Plus more!
Jun 17, 2020

CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend.  But ideas are a dime a dozen.  Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company.  So what is CrossNet?  It’s 4-way volleyball.  Put another way, if volleyball 4 square had a baby, it would be CrossNet.  And it’s amazing.

This is a phenomenal story about how to launch a product from total obscurity into a sensation.  We talk about how the product came to be, how the founders successfully boot-strapped everything initially,  and how a combination of playing volleyball all day on the beaches of Miami plus Facebook Ads fueled their launch.   Here’s a look at what we discuss:

  • How their first “prototype” and first test market let them know they were onto something big
  • Why they packed their bags and moved from Connecticut to Miami to launch CrossNet
  • Creating the snowball effect - doing lots of little things well and watching success and momentum grow over time.
  • Their first brand ambassadors and their first influencer…all by accident (but still duplicatable) 
  • Their most important sales channels
  • How they view Amazon
  • How they are using events (pre-pandemic) to grow the brand
  • Getting their product in 5,000+ schools
  • Getting into Dicks Sporting Goods, Academy Sports and more
  • What products are next for CrossNet and how they plan to grow (including running YT ads with OMG Commerce…)
Jun 3, 2020

Jeremy Horowitz helped create the marketing engine behind Lumee, the selfie phone cases made famous by the Kardashians.  He now helps growing eCommerce brands create 6 figure + product launches.  He also builds what he calls “replenishment engines” - a concept that was new to me but that I absolutely love.  

Interested in doing $100,000+ in sales in 24 hours on a new product launch? Want to know the secrets of building huge demand, selling out of products, and generating real urgency like Supreme, Jordan and Kylie Cosmetics.

Here’s a quick look at what we cover:

  • The difference between a product launch that sells out vs. a “meh” launch
  • How to create a “web” so that your customers are highly engaged and eager to buy
  • How to build anticipation, excitement, and generate huge sales without discounting
  • How to utilize messenger marketing and Facebook private groups
  • Lessons from movie launches
  • Plus more
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