eCommerce Evolution

Episode 112 - Lessons from 100 Million Organic YouTube Views with Liz Germain of VidFluence

Mar 31, 2020

Liz Germain is a YouTube Marketing legend. We met when I was speaking at an event for eCommerce brands at the YouTube LA Offices. Between her own fitness channel and her client’s channels, she’s helped rack up over 100 million organic video views on YouTube. Wow. In this interview, we deep dive into how she does...

Episode 111 - How Adding Q&A Content to Your Product Detail Pages Can Increase Conversions and Drive Traffic with James Arnold of Answer Base

Mar 25, 2020

We’ve all had the following experience. We’re on a quest for a specific product hoping if will fulfill a very specific need. So we visit a product page on Amazon or another eCommerce site hoping that this might be the product we’ve been eagerly searching for….But, to our disappointment the product page...

Episode 110 - From Poop to Gold - Creating Video Ads that Sell and Entertain with Daniel Harmon of the Harmon Brothers

Mar 18, 2020

Quick - what’s the best, most effective viral video ad you’ve seen? Poo-Pourri? Purple Mattress? Maybe Squatty Potty? Chatbooks? Each of those videos (plus dozens more) were created by my guest today and his team at Harmon Brothers. And not only where these videos viral hits…they SOLD stuff. Funny. Memorable....

Episode 109 - The When, Where and Why of Going International with Kevin Sanderson of Maximizing eCommerce

Mar 11, 2020

The thought of going International with your eComm business is both exciting and scary. It also seems like a HUGE undertaking. New tax codes, laws, and confusing acronyms to deal with like VAT and GST. Plus we still have the dated mindset that says we only expand internationally once we’ve maximized what we can get...