eCommerce Evolution

Episode 136 - Line Extension and Licensing to Fuel Growth with Chris Lynch Everyday Cali

Sep 30, 2020

In a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line...

Episode 135 - Balancing Growth on Amazon & Your Own Store - Peter Awad of Mission Meats

Sep 23, 2020

Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to...

Episode 134 - Navigating Volatility with FB Ads and Turning Problems Into Opportunities with Molly Pittman & John Grimshaw

Sep 16, 2020

CPAs that suddenly double overnight. Skyrocketing CPMs. Winning ads that suddenly turn into losers. Data changes that impact how ads are being run now. The list of potential issues, potholes, loopholes, and blackholes for online advertising goes on and on. So what’s an eComm store owner or media buyer to do? Call in...

Episode 133 - 5 Ways to Dominate the Cyber 5 in 2020

Sep 2, 2020

This year’s online holiday shopping season will be one for the record books. Most people say they’ll shop more online or exclusively online this year. And online shopping will also start earlier this year, indicated by Google study results where 69% of holiday shoppers say they will shop earlier this year to avoid...