The Cyber Five (Thanksgiving - Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different perspectives. We talk in general terms about how our clients who are mostly in the $5 to $50 Million per year in sales did during the Cyber 5 and after. We also looked at trends and data from the largest ecomm companies.
By the numbers….a Look at the Industry as a Whole.
Here are just a few of the highlights we look at in this episode.
Surprises from our clients:
We talk about what our most successful clients did well so you can properly plan for next year. We look at several winning tactics including:
If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs.
However it does have some huge positives:
My guest on this episode is Nate Lind. Nate is an eCommerce entrepreneur, a marketer and the founder of the Online Seller’s Summit. He’s also a guy who knows a thing or two about affiliate marketing. Nate’s best single day using affiliate marketing was $4.6 million in sales. He now has a student doing up to $1million in sales per day from affiliate marketing. Not only has Nate built multiple businesses off the profits from affiliate marketing, he also built a tool to better manage affiliate marketing called Offer Profit. This tool was so successful - he sold to Limelight.
On the podcast we discuss what it takes to succeed with affiliate marketing: