Even if you're not a numbers person, you need to understand the math behind your marketing.  The good news is that this is not nearly as complex as it seems. 

 

This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics.  But you do need to know the story your data is telling you.  

 

Chris...

For most marketers, Facebook Messenger is the ultimate black box.  What is it really?  How are customers using it?  What's a marketer to do with it?  These are a few of the many important questions that marketers may have a hard time answering.  

 

The temptation for some marketers is to treat Messenger marketing like...