Oct 21, 2020
There are two different types of sponsored YouTube influencer videos:
Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product. So the video is titled “Widget 12 Pro Unboxing and review.”
An integrated sponsored influencer videos is an ad put inside of video on a separate topic. The video might be about fortnite or camping, or whatever, but inside the video is a 30 second ad, read by the creator, for your product. These integrated video ads are Ridge Wallets secret sauce.
Here’s a quick look at what we uncover on the show: