Sep 16, 2020
CPAs that suddenly double
overnight. Skyrocketing CPMs. Winning ads that suddenly turn into
losers. Data changes that impact how ads are being run now. The
list of potential issues, potholes, loopholes, and blackholes for
online advertising goes on and on. So what’s an eComm store owner
or media buyer to do? Call in Molly Pittman and John Grimshaw from
Smart Marketer.
These are two of my favorite
people to interview and today I have them both with me for the same
episode. And it’s a doozy. Here’s a look at what we cover:
- How to have the right mindset for navigating volatility (this is more important than you think)
- What to do when ad performance tanks
- Where you should tinker to improve performance and where you shouldn’t
- Why this is still the greatest time in history to be a marketer - volatility and all.
- 3 Spot checks to make sure you are ready to scale traffic
- The impact of the California Consumer Privacy Act and new changes coming to iOS 14….the good, the bad, and the scary.