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Jun 17, 2020

CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend.  But ideas are a dime a dozen.  Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company.  So what is CrossNet?  It’s 4-way volleyball.  Put another way, if volleyball 4 square had a baby, it would be CrossNet.  And it’s amazing.

This is a phenomenal story about how to launch a product from total obscurity into a sensation.  We talk about how the product came to be, how the founders successfully boot-strapped everything initially,  and how a combination of playing volleyball all day on the beaches of Miami plus Facebook Ads fueled their launch.   Here’s a look at what we discuss:

  • How their first “prototype” and first test market let them know they were onto something big
  • Why they packed their bags and moved from Connecticut to Miami to launch CrossNet
  • Creating the snowball effect - doing lots of little things well and watching success and momentum grow over time.
  • Their first brand ambassadors and their first influencer…all by accident (but still duplicatable) 
  • Their most important sales channels
  • How they view Amazon
  • How they are using events (pre-pandemic) to grow the brand
  • Getting their product in 5,000+ schools
  • Getting into Dicks Sporting Goods, Academy Sports and more
  • What products are next for CrossNet and how they plan to grow (including running YT ads with OMG Commerce…)