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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: March, 2018
Mar 28, 2018
I've been looking forward to this interview for months.  I met Bryant Garvin at Ezra Firestone's Blue Ribbon Mastermind in Nashville back in January.  Hearing the details of how Bryant and team leveraged YouTube (as well as other channels) to achieve massive scale at incredible speed blew me away.  I knew immediately I wanted to have him on the podcast.  
 
Purple Mattress has grown from obscurity to being one of the most popular mattress-in-a-box offerings in just a few short years.  In 2017 they posted annual revenues in excess of $187 million.   Purple Mattress was largely made famous because of a brilliant video made in partnership with the Harmon Brothers staring Goldilocks and featuring the "broken egg test."  It's an amazing example of demonstrating the uniqueness of a product in a fresh, creative way.  
 
Here's a quick look at what we cover on this episode…
 
- How to hook someone properly in the first 5 seconds of a YouTube video ad
- Surprising test results - even really smart people are wrong half the time or more.  
- How to approach YouTube for prospecting…YT isn't search ads, so stop treating them the same.
- Elements of a great video - learn Bryant's formula for high performing video ads, plus the story behind the broken egg test.  
- How to diversify and launch ads on new platforms.  
- Plus a lot more!
Mar 7, 2018

Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce - Chris Brewer.

 Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space.  In 2010 he and I started OMG Commerce. Since then we’ve consulted with, partnered with and provided agency services for HUNDREDS of eCommerce stores.  We’ve seen nearly everything - the good, the bad, and the ugly of eCommerce.

 In this episode, we break down the biggest X Factors of success from our perspective as we’ve observed a lot of winners and a lot of, um….not so much winners.  Hopefully, you have as much fun listening as we did recording this...

 Here’s a quick look at what we cover:

 The importance of Lifetime Value of a Customer (LTV) and how to    measure it and cultivate it.

  • Why businesses that are too “romantic” about their own ideas are destined to struggle.
  • How the best eCommerce stores think about and leverage Amazon
  • Pop Quiz - Chris lays out his top eCommerce metrics and give you the ability to rate yourself on how well you know your core numbers.
  • A big mistake eCommerce store owners make when looking for an agency
  • How to start on a new traffic source
  • Plus much more!

 

As always, we’d love your feedback on iTunes.

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