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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: July, 2019
Jul 31, 2019

I’ve always loved the psychology behind why people buy.  It’s what originally attracted me to sales and marketing when I was in college.  I’ve always loved the study of persuasive headlines and compelling video ads. I’ll admit that I think less about shipping than I probably should. If we want to talk about pure conversion rates and growth, shipping is a huge deal.

 

That’s why I decided to invite Akhilesh Srivastava, CEO of Fenix Commerce, on to the show to talk about improving shipping, both pre and post-sale. Akhilesh knows a thing or two about this topic. He’s worked for big brands like Walmart, Nike, Petco, Staples, and Microsoft. Prior to starting Fenix Commerce, he was in charge of shipping and returns for eBay. He’s spent the last 10+ years living in the data behind shipping practices both on its impact on sales and the costs behind it for merchants.

Here’s a quick look at some of the fascinating points we dive into:

  • How studies of eBay customers consistently revealed that 2 of the top 5 reasons people decide to buy or not buy are related both to shipping costs and shipping time.
  • How the “get it by” feature can improve conversions and reduce abandoned carts by 20% or more.
  • How Men’s Wearhouse is using the “get it by” feature and how it’s now been identified as their largest top-line growth opportunity for 2019….wow!
  • Practical tips to lower shipping costs and improve your speed.
  • How the USPS can “fill in some gaps” for you and help improve your speed of shopping
Jul 24, 2019

Michael Jackness is the President & CEO of Terran.com - owner of multiple commerce brands including tactical.com, wildbaby.com, icewraps.com, color it and more.  He’s also the host of the EcomCrew podcast and is a fantastic trainer and speaker.  I got to hang out with Mike recently at an event and I was reminded of why so many people in the eComm space look up to him.  He’s a brilliant marketer and eComm store owner. In this podcast, we dive into some of the most powerful growth levers available to commence merchants today and how to best use them.

  • What are Mike’s tips and advice online extension?  How important is it, and how and when should store owners consider it?
  • Mike’s favorite tips for cross-selling & upselling because “you win or lose by what you do on the backend.”  
  • The most under-leveraged assets Mike sees in his students’ businesses?
  • Favorite growth levers to pull when tasked with growing an eComm biz.
  • Some of your favorite recent marketing wins from Mike’s many eCommerce companies
  • Underutilized growth tips for Amazon. 
  • How important is User Generated Content (UGC) and how to get it.  
Jul 17, 2019

My guest today is a man who needs no introduction.  His podcast, Ecommerce Fuel, is one of the most downloaded Ecommerce podcasts on the planet.  And Andrew runs one of the largest most successful private eCommerce forums - EcommerceFuel.com.

Each year Andrew sends out a poll to hundreds of successful merchants to get a pulse check on all things eCommerce.  It covers an incredible number of details including growth rates, conversion rates, On-Amazon and Off-Amazon performance, ad performance, profitability trends and much, much more.  I wanted to have Andrew on the podcast to dig into some of the most fascinating insights from the report and to share what we believe these insights mean to our community and to you as a merchant. 

Here are a few things we cover:

  • What is the future of drop-shipping as a business model?
  • What surprises came from the on-Amazon growth stats that weren’t maybe as high as expected this year?
  • The stark growth contrast between private label sellers vs. resellers
  • The number #1 traffic source for successful eCommerce merchants
  • The most popular vs. most effective ad channel…spoiler alert - they aren’t the same channel!  The most popular channel according to the survey was nowhere near the most effective. Quite the contrary.  We explore why.
  • We explore Andrew’s spin on KPI - the Kardashian Performance Indicator…this is pretty funny
  • Plus much more actionable data!
Jul 10, 2019

As some of you may know, my very first foray into online marketing was in the crazy world of SEO.  That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce SEO was our bread and butter.  Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. But…ignoring SEO is a mistake.  The best, biggest and enduring eCommerce companies have an SEO strategy and they execute it. My guest on the podcast today is one of the very first OMG Commerce employees, Brandi Johnston.  She runs our SEO department and works with Amazon organic optimization.   

In this episode we cover a host of practical tips and insights related to SEO including:

  • How SEO had changed since 2013 and what that means for us today.
  • What are the easiest SEO wins merchants should focus on?
  • What are some SEO wins that take a little more work but still pay off in the long run?
  • What is a rel=canonical tag and a cross-domain rel=canonical tag and could we get any nerdier?
  • What is a zombie page and how doe they impact SEO results?
  • What are the top SEO tools, blogs and extensions to consider?
  • Plus more!
Jul 3, 2019

Connor Young is a bit of a health nut - and an exercise enthusiast.  He’s also an entrepreneur.  

 

He’s combined his passions into a powerful and growing commerce business called Ample Foods.  Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns.  The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation.

 

If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode.  

 

Here’s a look at what we cover:

  • 3 elements of any great crowdfunding pitch
  • Why your crowdfunding pitch needs to go viral and how Connor did it for Ample Foods
  • Use crowdfunding both to launch a company or a new product
  • Why Connor would skip hiring a PR firm for his crowdfunding campaign if he had to do it all over again
  • How to use Facebook Ads and Influencers for a successful campaign
  • How “all the work” is in the pre-launch
  • How to set your goal and why it’s important to be strategic about your goal
  • Why momentum especially in the first 2 days is so important.
  • When to consider your campaign a failure
  • Plus more!
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