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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: February, 2019
Feb 14, 2019

There probably isn’t a more consistent rule in business or in life like the 80/20 rule.  Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact.  

In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year.   These are 7 factors that should provide a big return for you.

We’ll cover a variety of topics including:

  • How and why you should invest in YouTube ads
  • What to expect and what to consider with Google’s automation and smart bidding options
  • How the SEO practices that everyone has forgotten may be a secret weapon for you.
  • How Amazon is pouring more money and time into their ad platforms and what that means for growing your business.  
  • Plus more!
Feb 1, 2019

Ross Beyeler knows a thing or two about ecommerce sites that convert.  He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper,  Johnny Cupcakes, Assoline and more.    

 

We get into several key design, UX and conversion rate optimization topics and examples including:

 

  • Home page optimization and how the approach shifts if you have a large vs. small SKU count
  • Storytelling in ecommerce and why successful ecommerce brands are great storytellers
  • Product Detail Page (PDP) “must haves” for a better experience and better conversions
  • Creating better collection and improved navigation
  • 4 conversion killers to avoid like the plague
  • Site search and recommendations for doing this better especially for larger SKU counts
  • How to mine site search data for improvements
  • Plus more!
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