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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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All Episodes
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Now displaying: July, 2017
Jul 26, 2017
It’s very possible that your data sucks.  Or if your data is accurate, it's likely that you're fixating on the wrong metrics.  
 
I LOVE this interview.  While I can’t pick favorites, it would be hard to find an episode that was more important to your business than this one.  
 
Charles Farina and the team at Analytics Pros craft data and analytics solutions for large companies like Yelp, Starbucks, TOMS, Asics and more.  
 
This episode is highly actionable….and fun, in a nerdy way.   Here’s a look at what we tackle:
 
Top, little-known Analytics “hacks” for better, more actionable data.
Why asking “what attribution model is best for me” is the wrong question to ask.
- 3 Worthless Metrics you should either stop measuring or understand what they are really telling you (if anything).
- What will Google’s new attribution model look like and when should we expect it?
- Real case studies for making better decisions with proper data analysis
Top Analytics mistakes to avoid
 
Plus, more!  
Jul 19, 2017
Product discovery on Amazon is almost exclusively driven by search.  So if you want to drive more sales on Amazon you have to get better at search - both the organic side (SEO) and the paid ad side.  In this week’s episode, I interview a man who knows Amazon search inside and out - George Lawrence.  
 
He started Merchant Words in 2013 and has grown it into one of the most popular Amazon research tools on the market.  In my chat with George, we dive into all things Amazon search including…
 
- Common Amazon SEO mistakes to avoid
- Finding hidden sales opportunities through keyword research (brace yourself we use a pretty off the wall and potentially controversial example).  
- How Amazon search has changed in recent years and what that means to you.
- When analyzing search data, what metrics matter and what metrics don’t
- Preparing for more product searches on Alexa and “Amazon Choice”
- Current trends on Walmart & Jet.com 
 
Plus more!  Check it out.
Jul 12, 2017
Facebook ads are one of the hottest paid channels for online merchants right now.  FB ads played a huge part in Ezra Firestone's growth from under $10million in revenue to over $22.5 million in a single year.  
 
Part of achieving success on Facebook is keeping up to date on what's working now.….And it's a moving target. 
 
Ezra spends upwards of $15,000 per day on Facebook Ads and he's tracking his performance carefully.  
 
Here's a glimpse of what we cover on the show:
- How Ezra is currently building his Facebook Sales Funnels
- The 4 types of ads you should be testing
- Why you should consider video ads for FB
- Landing page tips for converting more FB ad traffic
- New audience targeting techniques that are different than what Ezra was teaching & testing just a few months ago.
- Bonus!  We get a little bit "deep" at the beginning and end of this episode.  We talk about being a mission-driven business and sticking to your values even as you experience rapid growth and have opportunities coming at you from every angle.  Learn from Ezra's wisdom and his story here…
 
Plus, more!
Jul 5, 2017
Bart Mroz has his finger on the pulse of the eCommerce industry.  He's the co-host of the Register Podcast and writes for Entrepreneur, Retail Dive, Social Media Today and more.  
 
This episode is all about emerging trends, what's next, and how we should approach (our least favorite term) omnichannel.  
 
Bart moved to the US as a boy who spoke no English.  We talk some about being an immigrant entrepreneur and then dive into some pretty compelling questions such as:
 
- What technologies will disrupt eCommerce in the next 1-5 years?
- What are the most common problems you're solving for larger eCommerce clients right now?  How do you think those will differ in 2-5 years?
- What platforms and payment systems are you most impressed with?
- How is omnichannel changing and where is retail in general headed?
- Are there any legitimate contenders for Amazon - who could give them a run for their money?
- Plus more!
 
Bart is a fascinating guy, and I think you'll love the interview.  Enjoy!
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