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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: November, 2018
Nov 29, 2018

Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward.  Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy.

 

I first met Dave in 2009 or so when my business partner, Chris Brewer, and I were partnering with Russell Brunson (Co-Found of ClickFunnels) on a project.

 

It’s been amazing watching click funnel scale from just an idea to a $200million + per year software as a service (SaaS) company in just a few years.  

 

So how do you achieve that kind of growth?  That’s what I wanted to hear from Dave. Here’s a look at what we covered.  I hope you enjoy this interview as much as I did!

 

  • Philosophy and mindset that allows for meteoric growth
  • How the founders of Click Funnels got the team side of things right in order to scale
  • How ClickFunnels acquired customers at a profit or breakeven when approximately zero SaaS companies have achieved that mark
  • Marketing channels that are the most important to the growth of ClickFunnels
  • What makes for a great eCommerce funnel
  • What’s next for ClickFunnels
  • Plus more!
Nov 20, 2018

Interested in better email campaigns, more persuasive product detail pages and more irresistible videos?  Maybe you need to start incorporating a little humor.  

 

By now we’ve all seen a Harmon Brother’s video (Think Poo Pourri and Squatty Potty) and we’ve seen the magical effect those videos can have when launching a product….Or maybe you recall the simple, Dollar Shave Club video that launched an empire that Unilever bought for $1 Billion.  But...we’ve also seen some funny ads that did zero selling. Sometimes we can’t even remember what product the ad was for after we saw it, but it did make us laugh.

 

So what’s the difference? How can you use humor to actually sell?

 

A few months ago I was speaking at a Blue Ribbon Mastermind event run by Ezra Firestone and I heard another speaker and immediately fell in love with her topic - using humor to sell more.

 

Lianna Patch is the Founder of Punchline Copy.  She has a wealth of experience as a standup comedian, and improv actor, and a copywriter for eCommerce brands.  In this episode we dive into the following:

 

  • How to blend humor with persuasion for better conversion rates
  • Where you should use humor first
  • What ecommerce companies properly use humor
  • How a jewelry store leverage humor for double digit improvements in conversion rates
  • How to use humor in emails even if (or especially if) your product category is “boring” or even “B2B”.
  • Plus more

 

Check it out!

Nov 7, 2018

If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show.  

 

In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including:

 

  • Sales Tax! This can be some scary stuff.  We talk about the Wayfair Supreme Court decision, the recent ruling in California and what it all means to you.  Not the sexiest of topics, but one that could kill your business if you’re not taking action now.
  • Brand equity.  There’s never been a better time to build a brand on Amazon.  We’ll talk about what it means to build and try to hold on to brand equity on Amazon.  
  • 1p vs. 3p vs. Hybrid - what’s best and why.
  • Most common mistakes sellers are making right now and how to avoid them
  • How Amazon approaches their private label game and when are they coming for your category.
  • Prosper Show 2019 details
  • Plus more!
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