Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer. In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude.
I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking. We had lunch and talked a little about Chatbots. I was instantly intrigued. Chatbots and Messenger ads have huge potential to create more helpful, more personal experiences with your brand. All with the goal of increasing sales and building loyalty.
Here’s a quick look at what Steve and I discuss...
My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude.
When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc. BUT, most merchants fail to ask a very important question - “where should I start with my conversion optimization efforts?” And, according to our guest today, the answer to that question is rarely - if ever - split testing.
I knew the general direction of this interview before we started to record, but I didn’t know specifics. I was blown away by the simplicity, but also the power of Kurt’s suggestions. EVERY store owner would benefit from going through the exercises discussed in this episode. Here’s a quick glimpse at what we covered: