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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: May, 2018
May 30, 2018
To scale an ecommerce business you can’t be a one-trick pony when it comes to traffic generation.  Pushing past 7 figures into 8 figures and beyond requires a focus on reaching customers at every stage of the shopping funnel.  Having a “hodge podge” mix of campaigns won’t cut it either. You need a team of campaigns that attract customers at different stages of the funnel and pulls them through to conversion.  
 
Recently I spoke at a marketing conference in St. Louis on the topic of full funnel growth.  I outlined 7 keys for smart full funnel growth including:
 
Why You Need a Team of Campaigns - how getting your campaigns to work together is a lot like building a world-class basketball team.  
Better measurement - when you apply the wrong measurements to your campaigns you stifle growth.  Bad data leads to killing successful campaigns prematurely or running weak campaigns for too long.  
How Google Shopping, AdWords and YouTube work together - While Google Shopping is super competitive now, I remain extremely bullish on using it as a channel.  Add to that a powerful AdWords strategy and then a YouTube strategy built for eCommerce and look out! Big things can happen.  
May 16, 2018

I know what you're thinking…Ross and Rachel?!?  From Friends?  Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media.

One of the topics that I'm super interested in is influencer marketing.  What was made popular by the Kardashians is actually something that's been around forever - endorsements.  But with social influencers it's a whole new ball game and one you can do and succeed at…and sometimes for as little as $100 paid to an influencer.  

Along with influencer marketing we also lay a foundation for growth using Instagram.  Many of the fastest growing eComm brands I know are investing both time and money into Instagram.  

Here are some of the growth tips we tackle in this episode:
- How to collaborate with influencers
- How to partner with complementary brands on Insta
- Tips for using giveaways to add engaged followers
- How to use Story Takeovers 
- How to be transformational rather than transactional 

Check out the episode here…

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