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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: August, 2018
Aug 29, 2018

Whether you’re planning to sell your eCommerce business in 1 year or 3 years or never, the information in this podcast is pure eCommerce gold. Regardless of your exit plans, it’s important to know how to make your business more valuable now.  

 

My guest for this episode is Joe Valley, Director of Brokerage Services at Quiet Light Brokerage.  Joe is a seasoned eComm expert and a former business owner. As a broker of eCommerce businesses his perspective is unique and insightful.  Here’s a look at what we discuss:

 

  • What is my eComm business worth?  Everyone wants to know this. Joe lays out some quick guidelines to keep in mind.  
  • The 4 Pillars of a sellable company.  The beauty of these pillars is that they also will help you run a better business NOW!
  • Biggest mistakes people make when they decide to sell?
  • Biggest success story of someone who sold?
  • Most important financial metrics to determine value?
  • The story of profitability and why cash flow isn’t the whole story
  • Trend analysis and how it impacts value
  • How long does it take to sell an eCommerce business
  • How does a company being on Amazon vs. not being on Amazon impact value?
  • Plus more!
Aug 22, 2018
The company with the best data feeds wins.  That’s maybe not the kind of comment you hear too often and it’s not going to be the headline for any motivational posters.  But, there is some truth to it.
 
On this episode my guest is Brian Roizen, Co-Founder and Chief Architect for Feedonomics, a full-service product feed platform.  While it’s not always true that the company with the best data feed wins, I do believe that your marketing efforts can only be as good as the data that feeds them.  
 
In this episode we get slightly nerdy, but also really practical.  Here’s a look at what we cover.
 
- Why it’s worth the time to build a good feed.  In a saturated environment you have to differentiate.  A good data feed is one way to help your products stand out.  
- How the perfect feed + perfect campaign structure is where you can really gain a competitive edge in Google Shopping and other channels.  
- Top feed mistakes to avoid  
- Amazon feed tips for world-class Amazon product listings
- How to automate Amazon repricing for competitive niches
- Benefits of Amazon Brand Registry
- Facebook feed tips
- How Walmart is growing ecommerce through acquisition and how to profit from their marketplace.  
- Google Manufacturer Center why and when you should take control of it
- Plus more!
Aug 9, 2018
While I’ve spent most of my marketing career focused on driving traffic that converts, I know the importance of a good landing page and sales funnel.  A few months ago I met The Lady Boss. Kaelin Poulin and her husband Brandon when I spoke at an event in Atlanta.
 
I was struck by how good they’ve been at building funnels, building community, and selling products.  First a little about Brandon, then an overview of our discussion.
 
Brandon Poulin is CEO and Co-Founder of LadyBoss, the first global weight loss system and support community for women. With the help of his rockstar wife Kaelin and their leadership team, he has helped transform the lives of over 140,000 customers across the world. With its 4 unique product lines having accumulated tens of millions in revenue, Brandon and his team at LadyBoss are disrupting the weight loss industry by simply focusing on helping women lose weight while loving themselves again.
 
What we cover in this episode:
  • How to approach building a new funnel?

  • Keys to a successful funnel

  • Diagnosing and improving struggling funnels

  • Building a community and a following like a Boss

  • Plus more!

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