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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: August, 2017
Aug 30, 2017
The story behind Xero Shoes is a crazy one.  World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements.  Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank.  
 
This episode is a ton of fun and is chock full of insights and stories from a really unique online merchant.  Steven Sashen is a competitive sprinter, a TV and film veteran, an SEO, and an entrepreneur through and through.  This interview is part of our "How I Did It" series and outlines some of the elements driving the growth of Xero Shoes.  Here's a glimpse of what we cover: 
 
- Some of the factors that lead to the huge success of Xero Shoes (Steven's answer might surprise you).
- Steven's favorite sources of traffic
- Conversion tips that have grown Xero Shoes to what it is today
- How Steven and team approach product design and how that's helped them succeed in the wildly competitive footwear space
- Lessons learned for the Shark Tank (hint: you better know your numbers)
- How Xero Shoes is leveraging the crowd funding trend
- Plus more!
Aug 23, 2017
As you know, we are huge fans of YouTube ads.  At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).  
 
Tom is the CEO of Viewability and a master of YouTube ads.  He's built very profitable campaigns for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield, and Brendan Burchard.  Frank even mentioned that his YouTube campaigns are working better than Facebook right now.
 
I specifically wanted to dig in and ask Tom about his unique approach to YouTube.  Here's a glimpse of what we cover in this episode:
- How to key in on the right targeting for your YouTube ads.
- What makes for great ads that convert (it's not as complex as you think)
- How performance psychology impacts public speaking and YouTube ads
- Finding moments where prospects are most open to your message
- How to measure for success
- Plus more!
Aug 9, 2017
B2B eCommerce is poised to explode in the coming months.  In fact, Forrester predicts that B2b eCommerce will be twice the size of B2C eCommerce by 2020.   If you are a B2B company or if you're a service provider working with B2B companies, or if you just want to see how B2B will shape eCommerce - this episode is important to you.  
 
In this episode I'm honored to welcome two veterans of eCommerce - Darren Sepanek and Carrie Weidenbach.  Darren joined the Magento team in 2010 and helped launch and run the worldwide Magento Partner Network.  Carrie has been in the eCommerce industry for 12 years and has served in both COO and Director of Project management roles launching over 20 large eCommerce site builds annually.  
 
They are both now at E7 Solutions and work with the OROCommerce Platform (Co-founded by Yoav Kutner the co-founder of Magento) to build custom B2B eCommerce solutions.  
 
In this episode, we cover some really important B2B eCommerce Topics including:
 
- What is OROCommerce, who's behind it and why should B2B companies consider it.
- How has B2C eCommerce shopping experiences (from Amazon and others) shaped B2B expectations? 
- How important is Mobile to B2B?
- How "commodity" products can really benefit from new eComm trends.
- How re-order and subscription models are impacting B2B
- Plus more!
Aug 2, 2017
Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may "run out" or ad space causing rates to go up (techcrunch article).  For online merchants, it's often the number 2 or even number 1 traffic source with Google usually taking the other spot. 
 
Molly Pittman, VP of Marketing for Digital Marketer, is a legitimate Facebook ad expert and seasoned practitioner.  Today on the podcast we dive into Molly's 5-Step checklist for making sure that her Facebook ad campaigns are a success.  We dive into some real tactical and strategic info here.  Here's a glimpse of what we cover:
 
- Why your approach to targeting might be all wrong, and what you should be testing right now. Molly always looks to build ad sets around audiences of a certain size.…
- How to make your audience "squirm" so that it's hard for them to say "no" to your offer.  
- Video marketing tips including long form vs. short form videos….Molly's answer here might surprise you especially if you are a long time direct response marketer.
- How competition is forcing advertisers to "up their game" and how good ads cost you less.
- New opportunities to advertise and market using messenger
- and much, much more.
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