Info

eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
RSS Feed Subscribe in Apple Podcasts
eCommerce Evolution
2019
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: May, 2017
May 31, 2017

Few entrepreneurs achieve what Russell Brunson has. From selling "how to make potato gun" information in his college dorm to 40,000 paid monthly subscribers on Clickfunnels, his current SaaS platform, Russell knows how to make stuff happen. That's why leaders like Tony Robbins and The Profit's Marcus Lemonis speak at Russell's events and even go to him for marketing advice.

In today's episode we cover:
- What a successful ecomm funnels look like
- Top ecommerce funnel mistakes
- Why building a movement and building a brand should go together
- How expert status can help combat the "race to the bottom"
- Russell's incredible story of selling how to make potato gun information online in college to huge SaaS Business and events with Tony Robbins, Marcus Lemonis, etc.
- Traffic sources Russell is most excited about

 

May 24, 2017
There is an art and a science to selling.  Boring doesn't sell.  Neither does average.  Ryan Stewman is neither.  He's a 4x best selling author and the host of the very successful Hardcore Closer podcast.
 
You don't have to necessarily match Ryan's style to appreciate and benefit from the principles he teaches.  We uncover some gold on this episode to help you craft better closing product pages, videos, online ads and social media posts.  
 
Here's a quick rundown of what we cover:
 
- 3 things you need to sell more today
- The benefits of building a persona
- Tips to sell more via video
- How to craft emails that close deals and leave people wanting to see your next email
- How to get into the sales state of mind
- His recent weekend speaking to a group of MMA fighters
- Plus more!
 
Warning - This episode does contain profanity.  Not necessarily excessive, but there is some.  Just a heads up.  The content is excellent. 
 
Enjoy!
May 17, 2017
It's one thing to build a site, drive some traffic and close a few sales.  It's another thing entirely to build a lifestyle brand that resonates with your audience.
 
The story of Everyday California is a great one chock full of entrepreneurial insights.  My friend and long time client Chris Lynch and his business partner Michael Sammer started their business with just a couple of Kayaks and a beat up truck in La Jolla Shore near San Diego, CA. Fast forward 9 years and they have a super cool apparel line that's growing at 10x year-over-year online.  They have a license deal with Cherokee - the company that owns Tony Hawk's brand.  They're driving traffic through search and social and there's no slowing down in sight.  
 
Here are some of the lessons we cover in this episode:
- Keys to great design and building a brand that endures
- Top traffic sources for their ecommerce store
- Why they switched from Magento to Shopify Plus
- A crazy Facebook/Instagram post that is raking in the sales
- How to successfully diversify your business
- When to pull the plug on a new initiative
- Plus more!
May 10, 2017
As an eCommerce merchant you have to pay attention to Amazon and Google.  Google is likely one of your top traffic channels.  Amazon is either enemy or partner #1 or perhaps they’re your top frenemy.  In this episode we dive into recent Google and Amazon news and what it means for your business.  Here are some of the highlights: 
 
Google:
- Google Shopping - Google will roll this out on the display network, calling it Retail Shopping on Display.  
-  Google Shopping Q1 2017 year over year growth outpaced Q4 Year over year 21% vs. 19%. 
- Google Shopping/PLAs now 75% of non-branded retail clicks.  
- Google shopping spend grew 32% in Q1 for year over year
- Google AdWords phone and desktop spend increased 51% and 12%, respectively, while tablet spend fell 23%.
- Similar Audiences for Search & Shopping 
- Demographics for Search
- YouTube TV - similar to sling box.  
- Original content via YouTube Red.  6 Shows including shows feature Ellen, Kevin Hart, and Ryan Seacrest.  
- 18-49 year olds spend more time on YouTube in prime time than watch the top 10 TV shows combined.  
- YouTube Scandal - big brand ads placed next to neo nazi and jihadist content.  5% of top advertisers pulled ads.  
 
 
Amazon:
- Q1 earnings - Sales grew 23%. $35.7 billion in sales, $8billion in growth.  
- AWS grew 42% to $3.66B
 - Subscription services $1.94 Billion mainly Amazon Prime - 49% YoY
-  Making prime sticky with original content - Manchester by the Sea won two oscars.  Best actor - Casey Affleck and Best Director.
- Purchased the rights to Thursday night football 
- Amazon Prime is closing in on Costco in terms of members.  Now roughly 80 million prime users in the US.  37% growth since last year.  In March of 2017 costco has 88.1 million members.  
- Amazon Fresh pickup 
- Amazon Go Store 
1