As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce SEO was our bread and butter. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. But…ignoring SEO is a mistake. The best, biggest and enduring eCommerce companies have an SEO strategy and they execute it. My guest on the podcast today is one of the very first OMG Commerce employees, Brandi Johnston. She runs our SEO department and works with Amazon organic optimization.
In this episode we cover a host of practical tips and insights related to SEO including:
Connor Young is a bit of a health nut - and an exercise enthusiast. He’s also an entrepreneur.
He’s combined his passions into a powerful and growing commerce business called Ample Foods. Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns. The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation.
If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode.
Here’s a look at what we cover:
The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell of Skincare by Alana. Joana was described as a designer who “Gets it” - who understands how design impacts online experience and sales.
She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house. So I wanted her to come on the podcast and talk about how design and visuals impact shopping behavior. Here’s a look at what we cover:
Austin Brawner is a legend in the eCommerce space, namely because his podcast - Ecommerce Influence - is one of the most popular in the industry. Austin has worked with, and is friends with, many of the top DTC brands in eCommerce - MVTM Watches, Pura Vida Bracelets, Blenders Eyewear, Four Sigmatic and many others. In fact, we reminisce on the podcast about a dinner we both attended in San Diego with the founders of those companies all together in a room hanging out and swapping stories.
What separates eCommerce brands that scale vs. those that stall and plateau? What separates the Bonobos and Away Luggage companies of the world from an eCommerce company that hits a ceiling at 5 or 10 million per year in sales? Austin has a unique perspective on this topic, having walked alongside dozens of the biggest eCommerce brands of our generation.
In this episode Austin and I break down the following:
My buddy, Johnny Pinto has a unique product, a unique story, and a unique approach to eCommerce growth. He’s the CEO and Co-Founder of BoomBoom. BoomBoom produces an essential oil based inhaler that refreshes and energizes you. These types of inhalers are super popular in South East Asia, and BoomBoom is determined to make them popular in the US too. The story of BoomBoom is chock full of fantastic marketing and entrepreneurial lessons.
John got his start in business working for an LA start-up that would later become SnackNation which is now a 200 person thriving company. When John joined he was one of 3 employees. That’s also where he met our mutual friend and host of the Ecommerce Influence podcast - Austin Brawner.
I thoroughly enjoyed this interview and I’m confident you will too. Here’s a look at what we cover:
Ro Bhatia has some serious eCommerce chops. He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot. Now he’s the Chief Product and Strategy officer at Limelight Ecommerce.
In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly. Ro has a wealth of experience and he dishes it out in this episode. Here’s a quick look at what we cover:
I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute). We recently found out we were the fastest growing agency in 2018 in terms of DSP spend. We got to preview new audience targeting options, discuss new ad options coming soon to the Amazon ecosystem and more…Blow your mind kinda awesome stuff.
If you’re not familiar with it, Amazon DSP (stands for Demand Side Platform) is a way to run display ads on and off Amazon targeting Amazon shoppers. With DSP you can run retargeting ads targeting people who’ve visited your product listings on Amazon but didn’t purchase. You can also target people who’ve visited your competitors' products on Amazon but haven’t purchased. And there are a TON more audience targeting options to consider. Here’s a quick look at what we cover on the episode:
My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service. A service that started as a side project and became a standalone business sort of on accident…more on that in the episode.
Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. This has driven insights into product page enhancements, better product imagery, better ads, better Amazon listings and more.
In this episode, we dive into some of the top learnings John and his team have gained from the myriad of tests run on their platform. Some are quite surprising. I’m confident that you’ll take away a few things you need to test or change to improve your sales on and off Amazon. Here’s a highlight of what we cover:
Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer. In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude.
I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking. We had lunch and talked a little about Chatbots. I was instantly intrigued. Chatbots and Messenger ads have huge potential to create more helpful, more personal experiences with your brand. All with the goal of increasing sales and building loyalty.
Here’s a quick look at what Steve and I discuss...
My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude.
When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc. BUT, most merchants fail to ask a very important question - “where should I start with my conversion optimization efforts?” And, according to our guest today, the answer to that question is rarely - if ever - split testing.
I knew the general direction of this interview before we started to record, but I didn’t know specifics. I was blown away by the simplicity, but also the power of Kurt’s suggestions. EVERY store owner would benefit from going through the exercises discussed in this episode. Here’s a quick glimpse at what we covered:
Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts.
Enter Andrew Eckblad.
Andrew Eckblad was killing it with online video before it was the cool thing to do. Andrew has spent the last 10 years serving as Frank Kern’s video guy. He’s also the Manager of Video Marketing and Production for Kartra. And he’s the founder of ConvertViews.com a collective of direct response video editors. His videos have directly grossed over $100 million in product sales.
Here’s a glimpse of what Andrew and I cover in this interview:
This is one of my favorite interviews of late. I hope you enjoy it as much as I did….then go out and create some killer videos!
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact.
In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year. These are 7 factors that should provide a big return for you.
We’ll cover a variety of topics including:
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more.
We get into several key design, UX and conversion rate optimization topics and examples including:
Tom Wang is a true Amazon success story. He builds a very successful brand on Amazon after a pretty big crash and burn experience. Literally a “burn” experience as his first venture was in hoverboards.
In this episode we breakdown Tom’s success and talk about what is relevant for growth on Amazon in 2019. We tackle Tom’s advice for some pretty critical Amazon tasks.
Don’t miss it!
Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty interesting topics. He’s had the privilege of interviewing some pretty stellar people including one of my marketing heroes - Seth Godin.
Matt is a fascinating person and extremely bright.
In this episode we get into some pretty interesting territory, including:
The Cyber Five (Thanksgiving - Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different perspectives. We talk in general terms about how our clients who are mostly in the $5 to $50 Million per year in sales did during the Cyber 5 and after. We also looked at trends and data from the largest ecomm companies.
By the numbers….a Look at the Industry as a Whole.
Here are just a few of the highlights we look at in this episode.
Surprises from our clients:
We talk about what our most successful clients did well so you can properly plan for next year. We look at several winning tactics including:
If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs.
However it does have some huge positives:
My guest on this episode is Nate Lind. Nate is an eCommerce entrepreneur, a marketer and the founder of the Online Seller’s Summit. He’s also a guy who knows a thing or two about affiliate marketing. Nate’s best single day using affiliate marketing was $4.6 million in sales. He now has a student doing up to $1million in sales per day from affiliate marketing. Not only has Nate built multiple businesses off the profits from affiliate marketing, he also built a tool to better manage affiliate marketing called Offer Profit. This tool was so successful - he sold to Limelight.
On the podcast we discuss what it takes to succeed with affiliate marketing:
Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward. Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy.
I first met Dave in 2009 or so when my business partner, Chris Brewer, and I were partnering with Russell Brunson (Co-Found of ClickFunnels) on a project.
It’s been amazing watching click funnel scale from just an idea to a $200million + per year software as a service (SaaS) company in just a few years.
So how do you achieve that kind of growth? That’s what I wanted to hear from Dave. Here’s a look at what we covered. I hope you enjoy this interview as much as I did!
Interested in better email campaigns, more persuasive product detail pages and more irresistible videos? Maybe you need to start incorporating a little humor.
By now we’ve all seen a Harmon Brother’s video (Think Poo Pourri and Squatty Potty) and we’ve seen the magical effect those videos can have when launching a product….Or maybe you recall the simple, Dollar Shave Club video that launched an empire that Unilever bought for $1 Billion. But...we’ve also seen some funny ads that did zero selling. Sometimes we can’t even remember what product the ad was for after we saw it, but it did make us laugh.
So what’s the difference? How can you use humor to actually sell?
A few months ago I was speaking at a Blue Ribbon Mastermind event run by Ezra Firestone and I heard another speaker and immediately fell in love with her topic - using humor to sell more.
Lianna Patch is the Founder of Punchline Copy. She has a wealth of experience as a standup comedian, and improv actor, and a copywriter for eCommerce brands. In this episode we dive into the following:
Check it out!
If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show.
In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including:
The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.
On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.
Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:
In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. That said, organic traffic can still be insanely powerful for your brand. SEO can help drive relevant traffic at nearly every stage of the shopping funnel - helping your build a following and sell more stuff.
While there are no viable SEO tricks now, there are proven strategies that will help you rank well and rank relatively quickly.
While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce - I still wanted to have Dale Bertrand on to talk SEO. Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO.
Here’s a look at the SEO topics we cover in this episode.
This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.
For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.
I see things lining up for most eCommerce companies to break sales records this Holiday. Will you be one of them?
Here’s a look at what we cover:
Here’s to making Holiday 2018 your best ever...
There are two critical ways Patent Law impacts online merchants:
My guest for this episode is Patent Attorney, Rich Goldstein. Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space. I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself.
Here’s a look at what we covered:
I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand.
Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand.
Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are available from other sellers are in a much weaker position than those who build a brand. That’s why I was super excited to bring on the show a brand building powerhouse like Rick Cesari. Rick has been involved with some pretty stellar brands over the years including the George Foreman Grill, GoPro Cameras, Sonicare Toothbrush, Oxiclean and others. He knows what it takes to position and market a product to make turn it into a massive winner.
Here’s a look at what we cover: