Info

eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
RSS Feed Subscribe in Apple Podcasts
eCommerce Evolution
2019
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: April, 2018
Apr 18, 2018

 

Even if you're not a numbers person, you need to understand the math behind your marketing.  The good news is that this is not nearly as complex as it seems. 
 
This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics.  But you do need to know the story your data is telling you.  
 
Chris Mercer (known mostly as Mercer) is one of the smartest analytics guys I know.  But more than just understanding the technical side of analytics, Mercer knows how to find actionable data.   That's what understanding the math behind your marketing is all about…finding what needs to be fixed or improved to help you grow.  
 
In this episode we discuss:
- Go to Google Analytics with a specific question in mind.  This is important.  Most people pop open their Google Analytics account and just wander around.  You need to go to the data asking a specific question.  
- Learn to ask good questions of your data.  Often you don't take the right action, because you aren't asking the right questions.
- Why averages are worthless, but segmentation is key
- Understand the usefulness behind Mercer's Mantras "Find the truth in the trend" and "the power is in the pattern".
- Why properly tagging your traffic may be the most important data cleanup step you take
- How Google Analytics, Data Studio, and Google Tag Manager fit together
- Plus more!
 
Check out these great resources from Mercer:

https://measurementmarketing.io/

Apr 5, 2018

 

For most marketers, Facebook Messenger is the ultimate black box.  What is it really?  How are customers using it?  What's a marketer to do with it?  These are a few of the many important questions that marketers may have a hard time answering.  
 
The temptation for some marketers is to treat Messenger marketing like they would email marketing.  Big mistake.  It's a very different platform at a very different stage of maturity compared to email.  
 
Then there's the question of chatbots…what are they?  How can we use them without being super creepy?
 
I had the perfect guest for this Episode - Dan Gamito of ManyChat.  ManyChat is leading the charge in a lot of ways when it comes to Messenger Marketing and the use of chatbots.  In this episode Dan does an amazing job of demystifying and educating.  Here's a look at what we cover:
 
- Understanding tribal mentalities on Facebook and how that influences Messenger
- Understanding how consumers are using Messenger and, more importantly for this discussion, how they want to interact with brands on Messenger (and how they DON'T want to interact with brands).
- How a pregnancy brand used messenger to deliver the perfect message at the perfect stage of pregnancy to an interested audience.
- How a shoe company used messenger to reduce product returns by almost 30%
- Much more!
 

 

1