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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: September, 2017
Sep 21, 2017
Shopify just reached the milestone of powering over 500,000 online stores.  Today on the show I interview David Moellenkamp a self-proclaimed automation geek, former long-time employee of BlackBerry and now the Director of Product at Shopify Plus.  
 
One of the goals I have for the podcast is to interview and uncover what’s new and what’s next for the major eCommerce Platforms.  If we want to truly understand where eCommerce is headed, we need to get a better picture of what the companies who build our most used carts are doing.  
 
We are platform agnostic here at OMG Commerce.  We create full funnel marketing plans for clients regardless of platform.  That said, I love how Shopify is democratizing eCommerce.  They’re taking features that were once only available to the IR 500 and making them available to all merchants.  They’re also building features that allow merchants to create customer experiences that are only limited by their imagination.  
 
We take a deep dive into what’s new and what’s next at Shopify and we discuss a few current eCommerce trends facing all merchants.   
 
Here’s a quick look at what we cover in this episode:
- How Shopify stacks up against competitors
- The difference between Shopify and Shopify Plus
- How to capitalize on Social Commerce
- Omni Channel and Marketplace success 
- How Shopify Plus is using scripts and the brand new XYZ to allow merchants to create complex customizations without learning to code.  
- How to utilize new technology for better overall ecommerce performance from easier management of fraud to better personalization and marketing.
- How mobile shopping is changing and how to improve your mobile conversion rate 
Sep 13, 2017
While it's not a platform I'm intimately familiar with, Woo Commerce is gaining market share fast. By some estimates, it's approaching 30-40% of online shopping carts.  Largely because Wordpress powers approximately 26% of the web.  
 
In this episode, we dive into Woo Commerce and some general conversion boosters for any site owner.  Cody Landefeld is the founder of Mode Effect and a Woo Commerce and conversion expert.  
Here's a look at what Cody and I dive into:
- Why Woo is exploding.
- New Woo developments and what merchants are a good fit for Woo.
- 3 Conversion tips every site owner needs to consider?  
- 4 eCommerce design trends to amplify sales.
- How to add the human element to your shopping experience.
- How to build a sales funnel for eCommerce.
- More!
 
Want to learn more about Mode Effect?  Check out their 5 Key Considerations for Optimization and Redesign.  
Sep 7, 2017
Dubbed the "eCommerce Renegade" Chad Rubin is the author of the book Cheaper, Easier, Direct and is one of the top 250 Amazon Sellers in the world.  
 
With over 2 million sellers on Amazon worldwide, cracking the top 250 is no small task.  But that's not Chad's only day job.  He's also the CEO of Skubana, a multi-channel inventory management, and ERP software.  Chad brings a wealth of knowledge on what it takes to build a brand and succeed on Amazon and other marketplaces. You'll love his story and we dive into some very practical and helpful stuff including:
- How to build a brand selling on marketplaces
- How to become a top 250 seller on Amazon
- Should you work with Amazon as a Marketplace Seller (3p) or Selling direct to Amazon (1p) or both?
- How to drive traffic and increase conversions on Amazon - and is enhance brand content worth the effort.  
- How  Echo devices and voice search will impact Amazon sales  
- Biggest mistakes you see sellers making on Amazon
- Plus more!
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