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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: September, 2018
Sep 19, 2018

There are two critical ways Patent Law impacts online merchants:

  1. Making sure you protect your unique products and intellectual property (IP)
  2. Making sure you don’t infringe on someone else’s patents

 

My guest for this episode is Patent Attorney, Rich Goldstein.  Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space.  I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself.

 

Here’s a look at what we covered:

  • When should you consider a patent and how much do they cost?
  • What’s the number 1 reason for a patent?
  • What are the 2 factors to see if a product is patentable?
  • Talk about the different enough test?
  • 2 Types of patents and when to consider each type
  • How to protect against knock off and specifically protecting yourself on Amazon.
  • How do you avoid patent infringement?
  • Top resources and guides for patents and IP.  

 

Sep 5, 2018

I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand.  

Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand.

Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are available from other sellers are in a much weaker position than those who build a brand. That’s why I was super excited to bring on the show a brand building powerhouse like Rick Cesari. Rick has been involved with some pretty stellar brands over the years including the George Foreman Grill, GoPro Cameras, Sonicare Toothbrush, Oxiclean and others. He knows what it takes to position and market a product to make turn it into a massive winner.  

Here’s a look at what we cover:

  • Using direct response ads principles and building a brand at the same time.
  • Tips to building a great brand including feedback loops, crafting a USP, getting to the benefit and more.  Learn how Rick helped the Juiceman brand go head-to-head with Krups and Braun and generate $75 million in sales in just 4 years.
  • How to differentiate.  We both love Sally Hogshead’s quote “Different is better than better.”
  • Tips for great videos.  One of our favorite topics and an area that Rick is an expert in.  We talk about what makes for a great video. 
  • Using Ricks brand-building and marketing tips on Amazon.
  • Plus more
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