There are two critical ways Patent Law impacts online merchants:
My guest for this episode is Patent Attorney, Rich Goldstein. Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space. I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself.
Here’s a look at what we covered:
I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand.
Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand.
Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are available from other sellers are in a much weaker position than those who build a brand. That’s why I was super excited to bring on the show a brand building powerhouse like Rick Cesari. Rick has been involved with some pretty stellar brands over the years including the George Foreman Grill, GoPro Cameras, Sonicare Toothbrush, Oxiclean and others. He knows what it takes to position and market a product to make turn it into a massive winner.
Here’s a look at what we cover: