The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.
On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.
Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:
In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. That said, organic traffic can still be insanely powerful for your brand. SEO can help drive relevant traffic at nearly every stage of the shopping funnel - helping your build a following and sell more stuff.
While there are no viable SEO tricks now, there are proven strategies that will help you rank well and rank relatively quickly.
While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce - I still wanted to have Dale Bertrand on to talk SEO. Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO.
Here’s a look at the SEO topics we cover in this episode.
This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.
For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.
I see things lining up for most eCommerce companies to break sales records this Holiday. Will you be one of them?
Here’s a look at what we cover:
Here’s to making Holiday 2018 your best ever...