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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: October, 2018
Oct 26, 2018

The best eCommerce companies I know are on a quest to constantly improve conversion rates.  Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.  

 

On this episode I interview Jon MacDonald, CEO of the Good.  Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.  

 

Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:

  • The 4 types of data that should influence your conversion rate optimization
  • What data to ignore vs. what’s critical and actionable
  • Must have elements for UX
  • Product detail page essentials
  • Making the complex simple and bringing products to life on your site
  • Great eCommerce examples for UX to pay attention to
  • Plus more
Oct 16, 2018

In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site.  That said, organic traffic can still be insanely powerful for your brand.  SEO can help drive relevant traffic at nearly every stage of the shopping funnel - helping your build a following and sell more stuff.

 

While there are no viable SEO tricks now, there are proven strategies that will help you rank well and rank relatively quickly.  

 

While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce - I still wanted to have Dale Bertrand on to talk SEO.  Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO.

 

Here’s a look at the SEO topics we cover in this episode.  

  • Link building that works in 2018 and beyond.  Quality backlinks are still one of the most powerful ranking signals in Google’s algorithm.  The catch is that Google is better than ever at sniffing out and ignoring or penalizing spammy backlinks.  In this episode we discuss the right way to approach link building.
  • Building content without being a writer.  My guess is that creating content isn’t your favorite activity.  But good content is CRUCIAL for effective SEO strategies. We discuss how to generate content without the pain of writing.  
  • How to make category and product detail pages rank.  Category and product detail pages are your money makers, but getting them to rank can be a challenge.  We discuss how.
  • The value of “pillar content” and how to create it.  Without “pillar content” your SEO will be at a disadvantage.  We discuss what it is and how to go about creating it.
  • Technical structure for a solid page.  We nerd out a little bit on technical SEO, but not too much.
  • Plus more!
Oct 10, 2018

This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.  

 

For most eComm companies the Holiday season will determine whether you have a good year or a not so good year.  For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.  

 

I see things lining up for most eCommerce companies to break sales records this Holiday.  Will you be one of them?

 

Here’s a look at what we cover:

  • Getting Your Google Ad Campaigns Ready - getting your search, shopping and brand campaigns ready to “make hay” this holiday season.  
  • Getting Your YouTube Ads Ready - Do you have remarketing in place?  Are you capitalizing on your competition? Do you have a unique holiday message?  All of this and more is important to maximize YouTube results.
  • Getting Your Amazon Ads Ready - Amazon is poised to CRUSH IT this holiday season.  Are your ad campaigns ready?
  • Getting Your Email Marketing in Place - Email marketing could be your x-factor this holiday.  Remember to segment and remember the rule of 3!
  • Planning your promotions - Get your promo calendar finished now!
  • Staying on Top of Everything - We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.  

 

Here’s to making Holiday 2018 your best ever...

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