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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: June, 2018
Jun 27, 2018

 

Tracey Wallace has a unique perspective on eCommerce.  As Editor-in-Chief at BigCommerce she has the distinct privilege of rubbing shoulders with the top eCommerce brands on the BigCommerce platform.  And the BigCommerce is home to some pretty impressive eCommerce stores such as Skullcandy, Cargill, Sharp, Camelbak and more….
 
In this podcast we talk about some key eCommerce success factors and how some of the best and brightest store owners on BigCommerce are winning.  We dive into important topics such as:
 
  • Why you need to spend time perfecting your Product Detail Pages (PDPs).  As a reference see what companies like Bliss World Cosmetics, Kelty and Solo store have created amazing PDPs.  

  • How to build community by leveraging micro influencers and by creating amazing content.

  • Payments! How understanding Amazon Pay, Apple Pay and Consumer Financing can help you improve checkout and increase conversion rates.  

  • Plus more!

 

Jun 6, 2018
Even if you’re on another platform you have to pay attention to what Shopify is up to. Now with over 500,000 stores using the platform, when Shopify makes a shift the whole industry feels it.
 
I wanted to know the latest and greatest from Shopify so I invited on the King of Shopify himself, Kurt Elster on to the podcast.
 
In this episode we dig into some new releases and how they impact you including:
 
  • How Shopify Stacks up in the ecommerce platform ecosystem

  • Shopify myths that need to be busted - such as “Shopify is bad for SEO.”

  • Dynamic check out - Now that Amazon’s one click checkout patent has expired Shopify has built their own version...and it’s awesome.

  • Now Fraud protection is built in and available for those who use Shopify pay.

  • Want to get all of your marketing app data in one place?  You can with Shopify’s new Marketing dashboard.

  • Kit how you can have a legitimate automated “bot” employee

  • Thinking of replatforming?  What questions should you ask before you do?

  • Plus more!

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